Naivas is a homegrown Kenyan supermarket brand that has been in operation in the country for over 30 years making its DNA truly Kenyan.
How It All Began
The Journey From July 1990
We Started As Gitwe Stores
When Naivas began, we were Gitwe stores, but we changed it to Rongai stores. Later, we grew from Nakuru to Naivasha, where we again changed the name to Naivasha self-service stores. Fast forward to 2005, we entered the country’s capital Nairobi, and within a short while, we were already in Machakos. “Read about our beginning here.”
Our Rebranding To Naivas
In 2006 we rebranded to Naivas, and we have since grown in leaps and bounds Introduced different store formats. We have supermarkets, Foodmarkets and express stores. The ride has been a wild one, but we would not have it any other way as it has led us here; Kenya’s Number 1 Supermarket and a beloved household name.
We have been a family-owned business Since our inception in July 1990 until June 2020 with the entry of a fresh investor Amethis. A critical strategy that not only strengthened its capital base but more importantly its corporate governance.
Freshness, Quality, Variety and Affordability is the only language we speak.
Before stocking anything on our shelves there is always a very well thought out catalogue based on the demand and customer preference from the feedback we get because we are a brand that endeavors to always meet and exceed Customer’s need.
For us, it is not just about providing a platform for retail trade but complementing the lifestyles of those who seek our services and offering an experience through our excellent customer service.
Why Do We Exist?
“To provide affordable world-class shopping experience”
“To be a leading retail chain in Eastern Africa”