Naivas Accolades

We are proud to be recognized as one of the top supermarkets in the country

 A homegrown brand that entered the retail scene 30 years ago in July 1990. We currently command a 40% share of modern trade.

We serve an average of 6.6 million customers in a month. They know that each time they walk through our doors, they can trust us to deliver on Freshness, Quality, Variety, and Affordability. No surprises, just authentic Kenyan hospitality.

Our greatest pride and joy is that with every support accorded to us as a brand, we grow our contribution to the Kenyan economy by supporting industries and farmers and creating jobs directly and indirectly.

Our Guiding Principle

Our members love us, and we continue to receive accolades from our communitiy.

We believe that shopping should be fun, and we work hard to ensure that every one of our stores is an enjoyable place to spend time. We’re committed to providing an exceptional shopping experience for everyone visiting our stores, and we’re confident that you’ll love everything we offer. Thanks for choosing us!

Naivas Accolades

BSD GROUP& IPSOS 5th Most Loved Brands by Women 2023
Deal Makers AfricaPrivate Equity Deal Of The Year2023
BSD Group & IPSOS8th Top 100 Most Loved Brands by Women2022
SafaricomKey account 1st Runner up Naivas Nyali, Mombasa2022
BSD Group & IPSOS8th Top 100 Most Loved Brands by Women2022
ESKIMI1st Runner up Digital Media awards2022
Marketing Society of Kenya2nd Runner up Influencer marketing award2022
Nakuru City Mums & DadsEntrepreneur Awards- Winning in shopping outlet category as the best supermarket in NCMD2022
DX100Gold Mark in Enterprise Technology adoption dx100 awards2022
Pwani Golden AwardsSupermarket of the year2022
BSD GROUP& IPSOS3rd Top 100 Most Loved Brands by Women2021
VISAVisa best Merchant Campaign Award2020
SYNIXPartner of the year2020
HENKELChannel partner award2019
Rotary Sunshine RallyCertificate of appreciation- In recognition of the generous contribution to 4oth Sunshine Rally2019
Sollatek Electronics Kenya LimitedLoyal Partnership2019
SportsNaivas FC, Eastern zone champions2017
The Matter heart runSupport for Matter Heart Run2017
Cake festival / Annual baking festivalGold standard business& Marketing industrial class2016
Institute of Customer ServiceService excellence awards2015
Institute of Customer Service1st runners up, Service excellence Awards Supermarket2014
SAMSUNG FORUMOperational Excellence award for outstanding achievement in reaching 1 million sales of Samsung products in Africa2013