Naivas Opens The Year Strong With The 7th Outlet In The Coastal Region


Kilifi, 27.01.2021 Kenya’s number one retail chain, Naivas supermarket will be opening doors of its newest outlet in Kilifi town on 29th January 2020. The new store will be the retailers 70th branch all of which are in Kenya.

The outlet, a food market, is located in Kilifi town next to DTB Bank along Bofa Road and it covers 25,000 square feet of trading space. The opening of this new store comes during a very tough time economically. During this time, Naivas intends on living up to its brand promise; saves you money, by ensuring shoppers enjoy exclusive sales offers.

Naivas is a brand that exists to provide a solution by meeting a need and in this case, offering Kilifi residence a food market shopping experience. This new development was motivated by a long-standing request by shoppers for the retailer to set up a shop in the region after the exit of one of the big players in the industry.

“This is a significant store opening for us as it heralds our expansion plan for the coastal region said Willy Kimani Naivas Chief Commercial Officer. “As always, our commitment is to Kenya since our DNA is Kenyan and the expansion into Kilifi with our 70th store cements this dedication,” he added.

“We promise a world class shopping experience in the new store that has become synonymous with the brand. We achieve this not only by superb product offering but because we have identified who our customers are by continuously studying and understanding their needs since retail is detail,” he concluded.

The retailer has a busy quarter ahead as it purposes to open two more outlets in the rift and western region.

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