Naivas Targets Convenience Shoppers With Express Store At Embakasi

Nairobi, July, 29 2021, leading retailer Naivas Supermarket is set to open the doors to its newest outlet on Saturday 31ST July, 2021. The store is located along Airport North Road next to Rubis station in Embakasi South Constituency, Nairobi.

The new store covering around 10,000 square feet is the retailer’s 11th outlet in the express store format and will be located in a multiuse space that houses a petrol station and fast-food establishments. It is also a very prime area that has a big customer catchment occasioned by densely populated estates surrounding it. It is the 6th outlet along the greater Mombasa Road region with the other 5 being Capital Centre, South C, Hazina, Airport View & Gateway Mall.

Speaking on the new development Naivas Chief Commercial Officer, Willy Kimani said, “This is in a bid to meet the various needs of shoppers and express stores speak directly to the needs of the convenience shopper. We have also ensured that the store has a well thought out product range and as always, we promise a world class experience. We have achieved this through continuously studying and understanding our customers.”

“As a homegrown brand, we do also bear a responsibility to uplift the communities we set up shop in and we fulfil this through purchases from suppliers, offering direct and indirect employment and each additional store allows us to carry out this mandate on a larger scale,” added Willy Kimani.

On his part, Rubis Group Managing Director, Jean-Christian Bergeron said “Our primary purpose at Rubis is to bring convenience and value to our customers, with the promise of ‘Making your life’s journey better’. With this, we are proud to partner with Naivas at Rubis Embakasi station to bring convenience, value, and a world-class shopping experience to our customers.”

The opening of the new store comes barely a week after the opening of Naivas Githurai 44 along Kamiti Road and the flagship Naivas Foodmarket Simba in Kisumu along Kakamega road.

Other stores lined up for opening include an outlet at Greenspan Mall, Juja City Mall and a foodmarket in Embakasi


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